Kamyar Shah, Fractional CMO  1) How should companies be treating their employer brand, especially in comparison to their consumer brand? The differentiation between employee and employer brand is futile; those two have a symbiotic relationship. The same goes for consumer brands. 2) Do they both matter? Of course both matter. Positive branding from any aspect […]

Kamyar Shah, Fractional CMO  1) How should companies be treating their employer brand, especially in comparison to their consumer brand? The differentiation between employee and employer brand is futile; those two have a symbiotic relationship. The same goes for consumer brands. 2) Do they both matter? Of course both matter. Positive branding from any aspect […]